Digital PR · Brand Communications · Creator Strategy
I build brands
people talk about.
For the last eight years, I've run GramIt, an influencer PR agency I founded in Pakistan. More recently, I've steered EU5 creator campaigns for global Amazon brands with Socially Powerful.
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WHAT I'VE BEEN UP TO
Building an agency, breaking algorithms, and keeping feeds interesting.
Founder · 2018 — Present
The influencer PR agency I founded in Pakistan and grew cross-border into the Middle East — building brand personality for premium tech, mobility, beauty and lifestyle names.
- $600K+
- revenue built
- 20%+
- category share
- 500+
- campaigns executed
Freelance · 2025 — 2026
Consulting & Special Projects
I work with UK-based agencies as a freelance account lead — including GIFTA and Socially Powerful — steering EU5 creator campaigns for global brands.
- €500K
- budgets managed
- 10
- campaigns executed
- 10M+
- audience reached
What I do
Strategy, creators, and the numbers behind them.
01
01. Social-First & Creator Strategy
Strategy-led blueprints that drive scroll-stopping relevance. From zero-to-one launches to cross-border expansion, I build creator frameworks that scale.
02
02. End-to-End Campaign Delivery
Full-lifecycle Digital PR management: creative direction, talent mapping, briefing, content QA, and data-backed performance reporting.
03
03. Client Advisory & Partnership
From high-stakes pitches to multi-year account leadership. I integrate with brand teams to streamline workflows and deliver seamless collaboration.
04
04. Creator Relations & Contracting
Managing negotiations, locking talent, and fostering creator relationships for maximum campaign ROI.
Selected campaigns
See more →
HERBeauty
A skincare launch that felt like an identity, not another product.
HERBeauty
Turning scent and texture into the ultimate It-Girl obsession.
HYPE
So we flipped the script and made HYPE feel less like a product and more like a personality.
- 1000+
- creators managed
- 10,000+
- content pieces published
- 300M+
- audience reached
More work
Other brands, other feeds — same obsession with content that travels.
UberLong-form creator collaboration as exclusive PR partner in Pakistan.
NDURESneaker drops and seasonal edits built for Gen Z feeds.
Master CelestePremium homeware turned aspirational lifestyle content.
BE by MoltyFoamSleep and comfort storytelling for a younger audience.
METRO Cash & CarrySeasonal and Eid retail moments with creator-led narratives.
Let's talk 👋
Got a brand that deserves the group chat?
I'm open to roles and consulting in digital PR, brand communications and creator strategy — based in Amsterdam, Netherlands, working across Europe and beyond.